Copywriting can appear in various forms, including print advertisements, web content, email marketing campaigns, social media posts, video scripts, product packaging, and more.

As a Wellness Coach, Copywriting includes your brand messaging, content, lead magnet, email welcome sequence, promo emails, sales pages, your website copy, and so much more.

In this blog post, I'll share the top 6 things I wish I'd known when I first started my coaching business. From the importance of finding your niche to the value of investing in business coaching, these insights have transformed my business and can do the same for yours.

The purpose of a lead magnet is to capture the attention of potential customers, give them some quick wins to solve the challenge the lead magnet solves, and convert them into subscribers or leads.

Additionally, a lead magnet allows a coach to demonstrate his/her expertise and provide value to potential customers even before they become paying clients. This can help to build trust and establish the coach as a thought leader within his/her niche.

While there’s actually a bunch of different reasons you receive the “I can’t afford it,” I’m gonna focus on the top 5 I see occurring with the health coaching clients I serve. I’m also gonna share some strategies to address each of these reasons so that hopefully the “I can’t afford it” becomes something you rarely, if ever, hear again…

Did you know email marketing is STILL the most popular - AND most effective - form of marketing?

In order to get more “bang for your email marketing buck” there are some ways you can improve readability, create more engagement with your audience, and increase the chances of getting that incredible ROI…

The purpose of a lead magnet is to capture the attention of potential customers, give them some quick wins to solve the challenge the lead magnet solves, and convert them into subscribers or leads.

Additionally, a lead magnet allows a coach to demonstrate his/her expertise and provide value to potential customers even before they become paying clients. This can help to build trust and establish the coach as a thought leader within his/her niche.

Your personal vision statement provides the direction necessary to chart the course of your days and the choices you make about your career, life, and family. It’s like your GPS as you go through life…

A welcome email series typically consists of three to five emails that are sent over a period of a few days or weeks.

Each email should have a specific goal and build on the previous email. This allows you to establish a deeper connection with your subscribers and encourage them to take specific actions.

Here are some strategies for creating a WOW worthy email welcome sequence…