Turbocharge Your Audience Growth With Surveys

Coaches often struggle with building their email list, understanding exactly what their target audience wants, and being able to use their ideal client’s language in their content and messaging. 

That’s the beauty of Surveys; they do all that for you and more!

Building a thriving audience isn’t just about numbers; it’s about understanding the people behind those numbers, and that's where surveys come into play. These little data-gathering tools can be your golden ticket to unlocking deeper connections and skyrocketing your audience size.

Why Surveys? They're Your Audience's Voice 📣

Imagine having a backstage pass to your audience’s thoughts, preferences, and needs. Surveys are exactly that! They give you direct access to what your audience thinks, likes, and craves. It’s like having a coffee chat with your entire audience, where they spill the beans on what they truly want from you.

The Impact of Surveying Your Audience:

Understand Their World: Start by crafting surveys that uncover insights into your audience's preferences, pain points, and desires. Ask open-ended questions that encourage them to share their thoughts freely.

Tailor Your Offerings: Armed with your newfound survey knowledge, tweak your products, services, or content to cater directly to your audience's wishes. By aligning with their preferences, you’ll naturally attract more like-minded individuals.

Creates engagement: When sending out surveys, emphasize how much their feedback matters. You can let them know how many people you’re wanting to get to complete your survey and ask if they can help you reach your goal. Show gratitude and let them know how their input will shape the future of your brand. People love feeling heard and valued!

Segmentation Magic: Use survey data to segment your audience based on their preferences. This allows you to personalize your messaging and offerings, appealing to different segments and drawing in diverse audiences.

Create Tailored Content: With insights from surveys, develop content that addresses your audience’s specific needs and interests. This targeted content is like a magnet, pulling in more of the right people.

Surprise and Delight: Occasionally, throw in a surprise based on survey feedback. It could be an exclusive piece of content, a special offer, or even just a heartfelt ‘thank you’ message. These little gestures go a long way in nurturing your audience.

Another way to surprise and delight those who complete your survey is to let them know you’ll share a training with them to help them solve the 3 biggest challenges that the survey uncovers; it makes it a win-win!

The Ripple Effect of Survey-Powered Growth 🌊

As you continue to use surveys effectively, a ripple effect takes place. You deepen connections with your audience, build trust, and create a community around your brand. 

Now that you undoubtedly understand the power of surveys, let’s talk about how to create a survey funnel.

Creating a funnel from a survey involves guiding respondents through a series of steps based on their answers to ultimately convert them into customers or engaged audience members.

9 Steps to Create an Effective Survey Funnel:

Step 1: Define Your Funnel Objectives:

Identify the specific goals you want to achieve with the survey funnel. Whether it's lead generation, segmenting your audience, creating an offer or lead magnet from their survey responses, or driving sales, having clear objectives is crucial.

Step 2: Design the Survey Structure:

Craft a survey with questions that segment respondents based on their interests, preferences, behaviors, or demographics. Having various kinds of questions from fillable (helps to learn their language), multiple choice, checklists, and likert scales.

Here’s some survey platforms to use: Google Forms, Tally.so, Survey Monkey, or Kartra.

Like the idea of surveying your audience, but no idea what to ask? Complete my quick survey and you’ll see exactly what I ask which you can then use and tweak for your own audience; you’ll be able to send out your own survey in no time!

Step 3: Segment Respondents:

As respondents answer questions in the survey, segment them into different groups or categories. For instance, if you're a fitness coach, segment based on fitness goals like weight loss, muscle gain, or endurance training.

Step 4: Create an Automated Nurture Sequence:

Based on the segments, create targeted follow-up communication. This could be personalized emails, content recommendations, special offers, or additional resources that align with each segment's interests or needs. Nurture the relationship and build trust by consistently addressing their needs.

Step 5: Lead to Conversion or Action:

Gradually guide each segment towards the desired action or conversion. For instance, offer a free trial, a discount on services, or invite them to attend a webinar or event based on their preferences.

Step 6: Measure and Optimize:

Regularly measure the effectiveness of your survey funnel. Analyze conversion rates at each stage, engagement levels, and feedback from respondents. Use this data to optimize the funnel by refining questions, improving follow-up strategies, or adjusting offers.

Step 7: Retarget and Re-Engage:

For segments that don't convert immediately, employ retargeting strategies. This could involve sending reminder emails, showing ads, or providing additional incentives to encourage them to take action.

Step 8: Feedback Loop and Iteration:

Gather feedback from the audience who completed the funnel and those who didn’t. Use this feedback to refine your funnel continuously. Iterate on the questions, messaging, or offers to enhance the funnel's effectiveness.

Step 9: Scale and Expand:

As your funnel proves successful, consider scaling it by reaching out to a broader audience or expanding into new segments. Adapt the funnel strategies to cater to the needs of different audience segments.

In a nutshell, surveys are your secret sauce to not just growing your audience but building a community that resonates with your brand. Remember, a successful survey funnel is built on understanding your audience’s needs and providing value at every stage. By crafting a tailored journey for respondents, you can effectively guide them towards becoming paying clients while nurturing relationships and trust along the way.

Wanna check out my own survey to see this process in action? Bonus, you’ll be able to use the questions I use to create your own survey; plus it’s FREE to complete and you’ll be helping me better understand the needs and challenges of Coaches, so I can better serve you #win-win.

Complete my survey, “Discover the Top 3 Challenges Coaches Face When Building a Thriving Online Business”

Until next time, happy surveying and audience building! 🚀✨