Once Upon a Time…

I was a mental health therapist working with emotionally disturbed children who suffered from immense trauma. Early in my career, I was promoted to the Director of Clinical Services and found myself working 80+ hours/week and on call 24/7.

Let’s just say, I had no life and my body began screaming at me in the form of insomnia, brain fog, weight gain, irritability, chronic fatigue, and intense pain and swelling in my jaw.

Something had to change.

After seeing multiple doctors, I was eventually diagnosed with Sjogren's Autoimmune Disorder, Hashimoto's Thyroiditis, Adrenal Fatigue…and later a Non-Hodgkins Lymphoma Cancer diagnosis.

Pretty scary stuff, right?

However, it was these health crises that caused-ACTUALLY FORCED-me to make a change!

I eventually quit that job and began my own healing journey, thankfully finding functional medicine and wellness coaching along the way.

I became a Master Certified Wellness Coach through The International Association of Wellness Professionals (IAWP) and later became a consultant for them, training their master coaches and group coaching lab leaders. 

I also host The monthly Coaching Office (for The IAWP) where I help health coaches be the 3 P’s: Productive, Prepared, and Purposeful in their Practice.

In 2017, I excitedly began my own counseling and wellness coaching business, thinking once I hang that “OPEN” sign, I’d have clients basically lined up at the door.

While I did have some success, it always seemed so hard and so overwhelming. 

Here’s more what my business looked like back then:

• ME trying to create, run, and “market” 5 different programs yet never fully funneling out any one of them

• ME being too scared and confused to niche down because I had this “I want to serve everyone” mentality…though really I was really serving no one

• ME making uber long to-do lists of everything I needed to do in my business and then completely overwhelming myself so I’d piddle around or do all the easy, unimportant stuff I felt competent in, but never moved my business forward.

I was exhausted, frustrated, and disappointed in my lackluster results…I was putting in SOOOO MUCH WORK, but barely had ANY clients to show for all my efforts.

It had me questioning myself if I really COULD create the kind of successful coaching business I desired: one where I earned 6 figures, WHILE also working 30ish hours a week (cause back then it was more like $20k PER YEAR while working 50+ Hours per week!!!)

Can you relate?

If so, you gotta take my FREE “Niche Clarity Quiz” so you can avoid the same niche mistakes I made and gain clarity on YOUR unique and profitable niche!

I finally hired my first business coach

After 2+ years of lackluster results in my Coaching Biz…GAME-CHANGING!

My business coach helped me get clear on my ONE niche, which I knew was health coaches with all my work for The IAWP and using holistic health to cure my health issues.

Once I was clear on my niche, I became obsessed with learning everything I could about online marketing, business building, and creating offers…and I fell in love!

I was helping my health coaching clients create their coaching business foundation. Seeing their successes and passions reignited was the icing on the cake!

Like my client Joy said:

“Prior to working with Laura, I lacked a lot of self-trust in my writing and in using my voice. I was getting so frustrated feeling like a fraud, and now I have such excitement and confidence! Through my work with Laura, I’ve created my lead magnet, signature program and accompanying workbooks, numerous content emails to nurture my list, my content library, 2 sales pages, and have gotten a number of paying clients. Thanks again, Laura, I love working with you – YOU’RE AWESOME!”

— JOY WALTERS, Wellness Coach, United Kingdom

Like my client Susan who shared:

“I signed up for coaching with Laura to not only have an amazing accountability coach to get me to the finish line with earning my health coaching certification, but to also help me get my business off the ground. After working with Laura for only a short time, I got clear on my niche and business vision, created my signature system, and graduated successfully from my health certification program. Laura helped me at every step and challenged me with areas that needed growth (i.e. writing for business marketing versus more technical writing that I was accustomed to). I learned so much from Laura about launching a coaching business including building a website, marketing strategies, and how to set up my business. I definitely feel more confident as a Holistic Wellness Coach and new business owner because of Laura’s support. When I go to write or do a task for my business I often think, “What would Laura guide me to do?” 

— SUSAN BASTINI, Wellness Coach, Connecticut

I LOVE helping my clients create their online coaching business foundation, but I began to see many were struggling with creating copy and brand messaging to connect with their audience, build their email list, and land legit leads.

There was something missing…

Adding Copywriting Support…

In 2020, I began adding copywriting support to my business coaching signature program and my clients absolutely loved it! 

Many said it was on of the most game-changing aspect to helping them create their marketing materials and make strides in their business. One of my clients even declared that creating her sales page was the hardest thing she’s ever done - worse than writing her Master’s Thesis!

Though I’d created over 500 Loom videos for my clients giving in depth copywriting guidance and feedback, it remained such a challenge and time suck for them to write their own copy.

And I gotta say, learning copywriting is like learning a new language!

My clients were struggling with creating their copy for their website, the promo emails for their program launches, their sales pages, email newsletters…and I knew I could help them on a deeper level, while saving them HOURS of their precious time.

So I became a Clickworthy Certified Copywriter and officially launched my Copywriting Services in 2022.

And Now…

I’m living my dream life…no really, I spend most of the year residing in St. Martin in the Caribbean where in addition to running my coaching business which I dearly love, my hubby Jim and I like to go to the beach, cook (so much amazing fish here), scuba dive, and hang out with our friends (aka our island family). I also sing in a band (very part-time).

I say this not to brag, but to show you what’s possible when you receive expert guidance on your business building and copywriting so you can free up tons of time, nail your messaging, and land consistent leads…no matter where in the world you live or might like to travel.

Now to the fun stuff…