Struggling to Get Clients? Turn the “Maybe” Into a “Yes!” With Strategic Bonuses
Ever feel like your dream clients are this close to signing up for your coaching program, but something is holding them back? Maybe they’re worried about the time commitment, unsure about results, or hesitant to make the investment.
Here’s the good news: you can tackle those objections head-on before they even come up by strategically using bonuses and FAQs in your offer.
Bonuses aren’t just extra fluff—they’re your secret weapon to making your program a no-brainer. When done right, they eliminate hesitation, provide extra value, and increase conversions without extra work on your end.
So, let’s dive into 10 bonus ideas you can use to help your ideal clients confidently say “YES!” to working with you.
1. Addressing the "I Don't Have Time" Objection
Time is one of the biggest obstacles for potential clients. They want results, but they worry they won’t have enough hours in the day to commit to your program. These bonuses help them see that they can fit your coaching into their schedule without feeling overwhelmed.
🎉 Bonus: "Busy Mom’s Shortcut Guide" (PDF or Video)
Not everyone has hours to dedicate to your coaching program for wellness coaches. A simple guide with quick wins ensures they can start seeing results without spending extra time.
🎉 Bonus: Pre-Recorded Bite-Sized Lessons
Instead of hour-long training sessions, break things into 5-10 minute lessons that fit into a busy schedule, helping your clients stay on track without overwhelm.
2. Addressing the "I'm Not Sure This Will Work for Me" Objection
Skepticism is natural, especially when clients have tried other solutions without success. They need reassurance that your program is different and tailored to their unique needs. These bonuses provide clarity and personal support to boost their confidence.
🎉 Bonus: "Success Path Blueprint" (Personalized PDF)
Clients fear the unknown. A clear roadmap showing what milestones they’ll hit along the way helps them see the transformation is possible for them in your online coaching business.
🎉 Bonus: Extra 1:1 "Breakthrough" Coaching Call
A 30-minute private call where they can get personalized support and reassurance that they’re on the right path.
3. Addressing the "I'm Afraid of Commitment" Objection
Some potential clients hesitate because they fear making a long-term commitment, especially if they’re unsure about the program. By offering risk-free incentives, you create a low-pressure environment that allows them to test the waters first.
🎉 Bonus: "Try It First" Money-Back Guarantee
A risk-free period (e.g., 14-day money-back guarantee) reassures clients that they won’t be stuck if it’s not the right fit.
🎉 Bonus: Accountability & Progress Tracker
A printable or digital habit tracker helps them see progress week by week, keeping them motivated and engaged.
4. Addressing the "I Can’t Afford It" Objection
Price is a common barrier, but it doesn’t have to be a deal-breaker. Many people are willing to invest in themselves if they see flexibility in pricing and added value. These bonuses help clients feel like they are getting more for their money and make the investment more manageable.
🎉 Bonus: Extended Payment Plan Option
Offering a flexible payment plan makes your business coaching program more accessible and removes the financial barrier.
🎉 Bonus: Bring a Friend for Free (or Discounted)
Depending on the program or service you have, you could consider having a buddy pass, which allows a client to sign up with a friend at a discounted rate, making it easier to say yes.
Though if you find your prospects consistently saying they can’t afford your program, it’s an opportunity to understand the REAL reason they’re saying that. Check out my blog, “I Can’t Afford It:” What Your Prospect Really Means & How to Fix It.”
5. Addressing the "Will This Really Work?" Objection
Potential clients often wonder if your program will deliver real results. They need proof that others like them have succeeded. These bonuses provide social proof and personalized support to reinforce their belief that your coaching program will work for them.
🎉 Bonus: Real Client Case Studies & Before/After Transformations
Showcasing real results from past clients helps potential buyers see themselves in your success stories. It’s ideal to show “big” and “little” wins from your clients so they can see themselves in others’ results.
🎉 Bonus: Exclusive Members-Only Q&A Session
A live session where they can ask specific questions and get tailored advice builds trust and credibility.
Final Thoughts: Make Saying ‘YES’ Easy for Your Clients
Bonuses and well-thought-out FAQs are more than just add-ons—they’re strategic tools that help your clients feel confident and excited about joining your coaching program for wellness coaches. By tackling their biggest concerns upfront, you remove friction and make it easier for them to take action.
So, which bonus idea are you adding to your online coaching business first?
DM me—I’d love to hear how you’re implementing these! 🚀
