Are You Secretly Repelling Clients? 12 Coaching Mistakes to Fix ASAP!
Building a thriving wellness coaching business isn’t always as smooth as a green smoothie on a Sunday morning. You’re passionate about helping people transform their lives, but sometimes, it feels like you’re shouting into the void on Instagram, struggling to get clients, or second-guessing every offer you put out.
If that sounds familiar, you’re not alone.
The truth is, even the most dedicated wellness coaches can fall into common traps that slow down their growth (or stop it completely). And the worst part? You might not even realize you’re making these mistakes.
But don’t worry—I’ve got you covered.
In this post, we’re diving into 12 of the biggest mistakes wellness coaches make—from trying to help everyone to overthinking every Instagram post.
Plus, I’m giving you simple, actionable fixes for each one, so you can start attracting more clients, making a bigger impact, and growing your business without the overwhelm.
Ready to find out if you’re making any of these mistakes (and how to fix them)? Let’s jump in!
Mistake #1: Trying to Be Too Broad
Are you trying to help everyone with your coaching?
Here’s the truth: When you try to speak to everyone, you end up connecting with no one.
One of the biggest mistakes I see wellness coaches make is avoiding niching down because they’re afraid of limiting their audience. But the opposite is true—getting specific makes it easier for the right clients to say, ‘That’s exactly what I need!’
💡 Take action: Write down ONE clear, specific problem your coaching solves. What’s your niche? (Bonus: DM me if you’re stuck—I’d love to help you refine it!)
Mistake #2: Focusing on Features, Not Benefits
Struggling to get clients?
This might be why:
Most wellness coaches focus on what they offer (like ‘weekly coaching calls’ or ‘personalized meal plans’). But your audience doesn’t care about features—they care about the transformation you’re promising.
Instead of saying: ‘I offer 6 coaching sessions,’
Try saying: ‘In 6 weeks, you’ll have a proven plan to ditch emotional eating for good.’
💡 Take action: Rewrite one of your offers and focus on the transformation instead of the logistics. Need help? Drop your draft below, and I’ll give you feedback!
Mistake #3: Posting Without a Clear Call-to-Action (CTA)
Ever feel like you’re posting great content, but no one’s booking discovery calls?
Here’s why: You’re not telling them what to do next!
One of the biggest mistakes I see wellness coaches make is sharing valuable content but forgetting to include a clear, compelling call-to-action (CTA).
For example:
❌ ‘Let me know your thoughts!’ (Too vague)
✅ ‘DM me the word “READY” if you want to lose 10 pounds without giving up your favorite foods!’ (Clear and action-driven)
💡 Take action: Look at your last 3 posts. Did you include a specific, actionable CTA? If not, update your next post with one!
Mistake #4: Overloading Your Offer With Too Much
Are you overwhelming your clients with too much?
One common mistake I see is wellness coaches trying to pack their programs with everything under the sun to make it ‘worth it.’ But too many options = decision fatigue, and overwhelmed clients don’t see results.
💡 Take action: Simplify your offer. Ask yourself: What’s the ONE transformation you want your client to walk away with? Build your program around that.
Mistake #5: Thinking You Need a Website Before You Can Start
Do you think you need 10k followers to book clients?
Here’s the truth: You don’t need a huge audience—you need a connected audience. Even with 100 followers, you can get clients if you’re showing up consistently and building relationships.
💡 Take action: Start engaging with your current audience. DM 3 followers today to thank them for their support or ask how you can help them!
Mistake #6: Waiting for Everything to Be Perfect
Are you waiting for the perfect logo, website, signature program, or Instagram grid to launch your coaching business?
One of the biggest mistakes I see wellness coaches make is letting perfectionism hold them back. Done is better than perfect, and action is what gets results.
💡 Take action: Post something imperfect today. It could be a story, a reel, or a simple text post. Start showing up, and the rest will fall into place!
Mistake #7: Selling Too Soon
Are you asking for the sale before building trust?
One mistake I see often is jumping straight into pitching without warming up your audience. People need to know, like, and trust you before they buy.
💡 Take action: Focus on building relationships. Post value-packed content, engage in DMs, and share testimonials. Think of it as planting seeds—nurture first, and the sales will follow.
Mistake #8: Trying to Be Perfect on Video…or really perfect anywhere
Do you avoid Reels or Lives because you’re afraid of messing up?
One big mistake I see is waiting until you’re ‘perfect’ on camera to start showing up. But here’s the truth: People connect with your authenticity, not perfection.
💡 Take action: Record a short, unedited video introducing yourself and why you love what you do. Post it, imperfections and all! Your audience will love seeing the real you.
Mistake #9: Ignoring Your Audience’s Language
Are you using words your audience doesn’t resonate with?
One mistake I see wellness coaches make is using overly technical language or industry jargon. Your audience might not know what ‘macronutrient balance’ means—but they DO know they want more energy to play with their kids.
💡 Take action: Go through your last few posts and rewrite one to reflect the words your audience uses to describe their struggles. Need help? Pay attention to what your clients say during discovery calls.
Mistake #10: Waiting for Clients to Come to You
Are you waiting for clients to magically appear in your DMs? Or that sending 1 email or social out should result in clients?
A common mistake I see is wellness coaches passively waiting for clients instead of actively building relationships. And people typically need 8 touchpoints with you before they buy, so being consistent is key! If you’re not putting yourself out there, your dream clients won’t find you!
💡 Take action: Reach out to 5 people in your audience today. Start genuine conversations (not salesy pitches) and focus on serving, not selling.
Mistake #11: Pricing Based on Fear, Not Value
Are you underpricing your coaching because you’re afraid no one will pay more?
One mistake I see is wellness coaches pricing their offers too low, thinking it will attract more clients. But low prices can actually make your program seem less valuable.
💡 Take action: Review your pricing. Does it reflect the transformation you’re providing? If not, it’s time to adjust. Remember, clients invest in YOU and the results you help them achieve.
Mistake #12: Overthinking Every Post…(or really overthinking anything)
Do you spend hours crafting the ‘perfect’ Instagram post?
One mistake I see is overthinking content to the point that you’re posting inconsistently—or not at all.
The truth? Showing up imperfectly is better than not showing up at all.
💡 Take action: Write a simple, value-packed post today. It doesn’t have to be perfect—it just has to serve your audience. Start with: ‘Struggling with [pain point]? Here’s a quick tip to help…’ and hit post!
Whew! That was a lot, right? But here’s the good news—you don’t have to fix everything overnight. Building a successful wellness coaching business is a journey, and the key is making small, intentional shifts that add up over time.
Maybe you realized you’ve been trying to speak to everyone instead of narrowing your niche. Or maybe you’ve been focusing too much on features instead of the transformation your coaching provides. Whatever it is, now you know—and that means you can start making changes that will attract the right clients and grow your business in a way that feels aligned and sustainable.
So, what’s your next step? Pick one mistake from this list that resonated with you the most and take action on it today. And if you’re feeling stuck or need feedback, my inbox is always open. I’d love to help!
Your ideal clients are out there waiting for you—so go show up, serve, and grow with confidence.
