13 Ways to Promote Your Lead Magnet & Build Your List

In today's digital age, attracting potential clients is as much about offering value as it is about showcasing your expertise. Enter the lead magnet - a golden ticket to engaging and growing your audience. But here’s the catch: creating a stellar lead magnet is just the first step; promoting it effectively is the secret sauce to success.

If you haven’t yet created your lead magnet, check out my blog, “The 6 Mistakes to Avoid When Creating Your Lead Magnet” so you don’t repeat any of the common mistakes Coaches often inadvertently make when creating their freebie, which hurts their subscriber rates.

You’ll notice for each strategy, I rate it on a scale of 1 - 5, with a 1 being the least time intensive and a 5 being the most time intensive. I would encourage you to choose 1-3 strategies to put in place, then you can slowly add another strategy. The key here is not to try (or even think) you need to be utilizing all of these strategies. 

Just choose what resonates most or what might be easiest for you and then you can always implement additional strategies.

So, let’s dive into 13 tried-and-true strategies to skyrocket the visibility of your lead magnet and attract the right clients:

1.Email List / Monthly Newsletter (Difficulty Level: 2):

Leverage your email list by sending out newsletters or dedicated emails highlighting the benefits of your lead magnet. Personalize your messages and make it easy for subscribers to access it.

I like to vary how I do this. For instance, I always have a link to my lead magnet in my monthly newsletter. Then throughout the month, I may send 1 email that’s all about my lead magnet, why they should grab it, how it will help them, the link to it, etc. 

Then another time during the month, I will share my lead magnet as a P.S. of another email I create. Using the P.S. is effectibe as it’s the second most viewed part of your email, after the subject line.

2. Craft a Compelling Landing Page (Difficulty Level: 4):

Create a dedicated landing page that highlights the benefits of your lead magnet. Keep it clean, visually appealing, and with a clear call-to-action (CTA) to entice visitors to download or sign up.

Use a compelling headline that grabs attention and clearly states what the visitor will gain by opting in. Craft concise and persuasive copy that clearly communicates the value of your freebie. Highlight the benefits and address the pain points of your audience, showcasing how your lead magnet provides a solution. Include testimonials as you get them.

Keep paragraphs short, use bullet points for easy scanning, and incorporate action-oriented language in your call-to-action (CTA) buttons.

Utilize high-quality, relevant visuals such as mockups, images, videos, or graphics that complement your copy and resonate with your audience. The design should be clean, visually appealing, and align with your branding.

Make the CTA button stand out using contrasting colors, larger size, and action-oriented text (e.g., "Get Instant Access," "Download Now," "Sign Up for Free"). 

3. Email Signature Line (Difficulty Level: 1):

Adding your lead magnet to your email signature line is a simple and easy strategy to market your freebie. In most email service providers like Gmail, you can find the signature line in the settings section.

Simply include the title, the result, and the direct link to it. 

For example, here’s my freebie:
***Get your FREE Coaches' Success Starter Kit now to uplevel your confidence and dial in your marketing!

I also include my photo and my title, Business Coach & Copywriter for Health Coaches. 

It’s good practice to periodically review your sign-ups from this strategy and offer fresh new lead magnets.

4. Blogs (Difficulty Level: 2):

Write blog posts that address pain points your audience faces and naturally integrate mentions or links to your lead magnet. Valuable content builds trust and encourages downloads.

Collaborate with fellow coaches, influencers, or relevant websites within your niche. Guest blogging can expose your lead magnet to a wider audience and establish credibility.

5. Swap Freebies with Another Coach (Difficulty Level: 3):

Partner with complementary service providers or coaches and create bundled offers where your lead magnet is included. This mutually beneficial strategy can widen your exposure.

You can also simply share another Coaches’ lead magnet with your audience and they share yours with theirs. Connecting with current and past Coaches that received their coaching certification through the same agency or group as you did is a great way to do this.

6. Share Where You Hang Out (Difficulty Level: 3):

Let your Healthcare providers know what you’re up to and ask them if you can put a brochure or business cards (see strategy #10) with your lead magnet link on them in their office or on their website if they have a resources section.

You can share with your general physician, naturopath, functional medicine doctor, gynecologist, chiropractor, massage therapist, hairdresser, your gym or yoga studio, natural food store you frequent, local coffee shop, library…or wherever else you frequent.

7. Podcasts (Difficulty Level: 4):

Being a guest on existing podcasts helps you get in front of more audiences. During the interview you’ll share value and typically at the end, you’ll be asked where their audience can find out more about you or if you have a free gift to share…the perfect time to share your lead magnet!

Check out sites like Podmatch and Matchmaker to find podcasts who are searching for guests to interview.

8. Social Media (Difficulty Level: 3):

Share teasers, snippets, or excerpts from your lead magnet across your social media channels. Use compelling visuals and engaging copy to pique interest and drive traffic to your lead magnet landing page.

I recommend consistently showcasing your lead magnet, ideally once/week depending on how often you post.

9. Paid Ads (Difficulty Level: 5):

Consider investing in paid advertising on platforms like Google Ads, FB ads, or other social media ads. Target specific demographics aligned with your coaching niche to reach potential leads.

Creating ads can be tricky with a lot of moving parts, so I find it’s best to work with an ads coach or marketing strategist who specializes in the type of ads you want to do.

10. Business Cards (Difficulty Level: 1)

Including your lead magnet title and link (or a QR code to it) on the backside of your physical or digital business card can be a relatively easy strategy.

Check out Vistaprint, Blinq, or Popl to get yours.

11. FB Groups, Forums (Difficulty Level: 3):

Engage in forums like Quora or relevant Facebook and LinkedIn groups where your ideal clients hang out. Provide valuable insights and feedback related to your niche. Share your freebie in the group…BUT be sure you have permission and are in a group that allows promotion.

12. Website (Difficulty Level: 4)

Share your lead magnet in multiple places on your website including: 

~Above the Fold: this is the area at the top of your home page before you have to scroll down.

~As a PopUp: this is when you see a pop up box appear after users have been on your website for a bit that showcases your lead magnet and invites them to sign up. 

~In the Announcement Bar: this is the little bar that runs across the top of your home page

~On your About Me Page & Contact Page: these are additional pages you can include your lead magnet.

For examples of some of these strategies, check out my website: www.alberswellness.com

13.Gather Testimonials and Reviews (Difficulty Level: 3)

Display social proof by showcasing testimonials or reviews from satisfied users of your lead magnet. Showcase lead magnet testimonials on your landing page, on social media, your lead magnet promo emails, etc. Positive feedback can build trust and motivate others to take action.

There you have it, 13 strategies to promote your lead magnet and build your audience.

Remember, consistency is key. Continuously analyze and tweak your promotional strategies based on what works best for your audience. With dedication and smart promotion, your lead magnet will become a magnet for leads, helping you grow your coaching business exponentially.

I would encourage you to choose 2-3 of these strategies to implement and watch your audience grow!

Until next time, happy promoting!