7 Content Strategies for Coaches: Deliver Value Without Giving Away the Farm
If you're anything like me, you love delivering value to your audience. After all, it's why you got into the coaching business in the first place—to make a real difference, help people grow, and share what you've learned along your own journey.
But, it can feel a bit tricky sometimes, right? You want to show up for your audience and offer them helpful content, but you also don’t want to give away all your best stuff for free.
So, how do you strike that balance between being generous and still holding back enough to make your paid programs worth it?
Well, grab your favorite tea (or coffee!), because we’re gonna dive into how you can give incredible value that builds trust and excitement—without “giving away the whole farm."
Here are 7 strategies to give value and create a shift while still enabling people to work with you for a complete transformation:
1. Educate, But Don't Overwhelm
Share valuable tips or strategies that are immediately useful, but leave room for deeper, paid insights. For instance, share the “what” and “why” (the big-picture framework) but reserve the “how” (the step-by-step process) for your coaching clients.
2. Create Curiosity
Offer enough information to spark curiosity and position yourself as the expert who can solve their deeper problems. This could be sharing success stories, common mistakes or misconceptions your ideal client has, or giving a preview of the transformation they can expect.
3. Tease Your Paid Content
Share snippets from your paid programs in a way that gives a taste of the value without revealing everything. You can highlight a key framework or a principle, and then lead into how your deeper coaching can help them implement it.
4. Host Q&A Sessions
A live Q&A session where you answer questions related to your niche is a great way to offer real-time value without over-delivering. By answering specific questions, you’re showing your expertise, but you're not walking everyone through the entire process.
5. Offer "Next Step" Action
Give your audience a simple, actionable step they can take, but position it as a foundational step towards a bigger solution that you offer through paid services. For example, offer a free worksheet or checklist that helps them assess where they are in their business, but share how they get coaching support with you to implement deeper, more long-term strategies.
6. Case Studies and Testimonials
Share stories of clients who benefited from your paid services. This shows potential clients the real impact of your expertise without giving away how exactly you got the results.
With your case studies and testimonials, it’s important to showcase a variety of results and time frames. For example, if you’re a weight loss coach, don’t only showcase your clients who lost 50-100 pounds and completely changed their life. Also share clients who lost 5 pounds in 2 weeks or down a dress size in the first month of working together.
Potential clients want to see results along the way and throughout the coaching experience and not just final results; especially if your program is 6 months or longer. They want to see more immediate results as well.
7. Time-Limited Freebies
Offer time-sensitive or limited-access resources (like a free training or mini-course) that provide a taste of your paid programs. Since the access is limited, it encourages them to act quickly without getting used to receiving everything for free.
So, there you have it! With these 7 strategies, you can create value-packed content that not only helps your audience but also leaves them eager for more.
Remember, it’s all about showing your expertise and making a real impact without giving away everything you've worked so hard to build; after all, you’re never going to be able to help your clients create a full transformation just through reading some blog posts, watching some of your videos, or listening to a few podcast episodes of yours.
The transformation happens during your coaching support, accountability, and implementing your unique framework to help them solve their biggest pain points.
Think of it like a sneak peek—you're giving them a taste of the transformation you offer, enough to spark curiosity and build trust. And when they see the value you bring, they'll know they can get the full experience by working with you more deeply.
So, go on and share your insights confidently. Trust that the right people will see the value you’re providing and want to take that next step with you.
This approach allows you to build trust, demonstrate expertise, and show results while making your audience eager to invest in your higher-level offerings.
