✔️14 Quick Strategies To Boost Your Email Opens Now

15 Aug

As an online Entrepreneur, your email list is the most valuable asset in your business because you own your email list (whereas you don’t with social media) and your email subscribers are your hottest leads (they’ve actively chosen to be on your email list).

However, you could create the most amazing content for your audience, but it means nothing if it isn’t getting opened.

Improving your email open rates is crucial to maintaining engagement, building relationships, and driving action.

Here are 14 proven strategies to boost your email open rates to build a quality email list:

1. Craft Irresistible Subject Lines

Your subject line is the first thing your audience sees, and it plays a pivotal role in whether they even open your email. You could have the best content in the world, but unless your subject line gets your subscribers to open it, they won’t ever get to read it.

For your subject lines, use curiosity, urgency, or a personal touch to make your subject line stand out. For example, "3 Surprising Habits That Are Costing Your Paying Clients" or "Last Chance: 50% Off Coaching Sessions!"

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2. Personalize Your Emails

People love to feel recognized and like you’re speaking just to them. Using a personalized name in the subject line and greeting. Something like, "Amy, open this to get your next paying client” is far more engaging than a generic message like, “How to get clients.”

3. Segment Your Audience

Not all of your subscribers are interested in the same topics. By segmenting your email list (using tags) based on their preferences, behaviors, or demographics, you can send more relevant content that they're more likely to open.

4. Optimize for Mobile Devices

Around 80% of your audience will read your emails from their phone, making it crucial to optimize your emails to how your readers will view them on their phone.

To make your emails more mobile-friendly, be sure to use lots of white space (simple language, short sentences, very short paragraphs, and make use of things like bullet points, emojis, images, bolding, and italicizing) to ensure your emails easily scannable (how humans read online). Be sure all links are easily clickable from your iphone; which means longer links and buttons are ideal.

5. Keep Your Email List Clean

Regularly remove inactive subscribers from your list. Keeping your list full of engaged readers not only improves your open rates but also helps you avoid being flagged as spam.

In fact, be very quick to remove people who are not engaging with your emails, and you’ll see your open rate go up. It sounds like a false economy, but the people who aren’t opening your emails are damaging your ability to deliver.

What this means is that more of your emails will get into the inboxes of more of the people who really want to hear from you. So instead of being upset, hurt, or offended that someone unsubscribes from your email list, be happy! Okay, well maybe not happy, but understand that an uninterested subscriber unsubscribing is a good thing, as they were never going to be a customer anyway.

6. Test and Optimize Your Send Times

Experiment with different days and times to find when your audience is most likely to open emails. Tools like A/B testing can help you determine the optimal send times for your specific audience.

But here are some general recommendations:

Tuesday: Often the best day—people are settled into their workweek
Wednesday: Another strong day; mid-week engagement is high
Thursday: Good for reaching people before the weekend

Mid-Morning (9 AM - 11 AM)

Best time is around 10 AM after morning tasks are cleared.

Early Afternoon (1 PM - 3 PM)

Ideal for catching people during or after lunch.

Late Afternoon (4 PM - 6 PM)

Effective as people wrap up their workday and check emails one last time.

Avoid Early Morning (Before 8 AM) & Late Evening (After 8 PM)

Emails sent too early or too late may get overlooked.

*Again, keep in mind every audience can differ, which is why A/B testing is so helpful.

7. Use Numbers and Lists in Subject Lines

Subject lines with numbers or lists often perform better because they promise quick, digestible content. Also odd #’s seem to fare better than even #’s. For example, "5 Quick Tips to Boost Your Productivity" or "3 Mistakes Every Coach Should Avoid."

8. Keep Subject Lines Short and Sweet

Aim for subject lines with 6-10 words. Shorter subject lines are easier to read at a glance, especially on mobile devices, and can improve your open rates.

9. Send Emails Consistently

Consistency builds trust. Whether you send weekly, bi-weekly, or monthly emails, stick to your schedule so your audience knows when to expect your valuable content. I personally recommend you send at least 1 email/week to your list; but again, consistency is more important than frequency.

10. Build Anticipation

Tease future emails or create a series of emails that build on each other; this works particularly well when you’ve got a new program, product, or event coming up that you want to get your audience excited about. This approach encourages your audience to look forward to your next message.

11. Create a Sense of Urgency

Urgency can compel action. Use limited-time offers, countdown timers, or urgent language in your subject lines and in your content to prompt immediate action.

12. Leverage the Power of Emojis

Emojis can make your subject lines more eye-catching and convey emotion or tone. While you don’t want to overuse emojis, research shows that using an emoji in your subject line can increase your open rate by 25%🫨! A caveat here: Not everyone of course loves emojis, so use this strategy if it fits you, your personality; disregard if it doesn’t. And if you’re worried someone won’t like emojis, but you personally love them, USE THEM because you wouldn’t want to work with someone anyway who would unsubscribe just because you used an emoji.

13. Use Clear and Compelling CTAs

Your call-to-action (CTA) should be obvious and easy to act on. Whether it’s booking a session, downloading a resource, or replying to your email, make sure the next step is clear and enticing.

Your CTA should always be specific and action oriented. For instance, if your CTA is to “Book a call”, don’t simply say “book a call” say for example, “Book Your 5 Pound Weight Loss Jumpstart Strategy Session Now” if you’re a weight loss coach.

14. Monitor and Analyze Your Metrics

Regularly review your email performance metrics. Open rates, click-through rates, and unsubscribe rates can provide valuable insights into what’s working and what needs improvement.

Don’t rely only on what you think your audience wants; look at the data! Do more of what gets the highest engagement, open rates, and click rates, and less of what doesn’t.

Also simply asking your audience what they want to hear more about and what they don’t is one of the most effective ways to create engaging content.

There you have it, 14 Quick Strategies To Boost Your Email Opens Now!

Improving your email open rates as a coach requires a mix of creativity, strategy, and analysis. By implementing these 14 strategies, you’ll not only see better open rates but also build stronger connections with your audience.

The more compelling you can make your subject lines, the more likely your subscribers will click and want to continue engaging with you.

Wanna get done for you plug n play email subject lines to boost sales during your next launch? Don’t forget to grab “45 Proven Email Subject Lines That’ll Boost Your Email Open Rates During Your Launch.” Get your copy now!